How It Works

The AI that watches your accounts so your reps do not have to.

Three focused capabilities, one clear purpose: keep deals moving.

See who actually influences each deal

Centralyse ingests contact interaction history from your CRM plus email and calendar metadata, then builds a weighted influence graph per account. Each node is a contact. Edge weight reflects interaction frequency, recency, and channel. Champion nodes pulse. Contacts who have gone dark are dimmed so you can see the gap before it becomes a problem.

  • Maps multi-stakeholder org structures automatically
  • Identifies informal influencers your CRM misses
  • Updates in real time as interactions change
  • Highlights champion nodes and gone-dark contacts
VP Sales Dir Ops Fin Analyst Champion Gone dark

Know when a deal is drifting before the rep does

Centralyse tracks 7 signal types per contact: reply cadence, LinkedIn activity change, meeting-accept rate, email open trend, job role change, org chart movement, and sentiment shift in message content. When a pattern breaks, you get an alert before the rep's next check-in.

  • Gone Dark: no reply in over 21 days from a key contact
  • Shifted Focus: engagement with competitors detected
  • Champion at Risk: your main advocate changed roles
  • New Stakeholder: an influencer has entered the account
Signal alert dashboard showing contact engagement patterns and deal risk indicators

One action, every morning

Your reps start each day with a prioritized list of the one thing to do per deal: re-engage the champion, loop in the economic buyer, revive a thread that went cold. Not a report to read. A decision already made.

  • Nudges ranked by deal risk and signal recency
  • Suggested action copy included with each nudge
  • Delivered via email digest or Slack (Growth plan)
  • Takes the judgment call out of the morning routine
Nudge: Re-engage champion
Champion at Risk
Jordan M. (VP Engineering) has not replied to 3 messages over 18 days. They were your strongest internal advocate.
JM
Jordan M. VP Engineering
Champion
RL
Robin L. Procurement Lead
At risk

Fits into your stack in 10 minutes

No custom build required. Centralyse connects to the tools your team already uses. Based on design-partner setup data, median onboarding time is under 10 minutes.

  • Salesforce CRM

    Syncs contacts, opportunities, activity history, and account hierarchy. Updates run every 15 minutes.

  • HubSpot CRM

    Pulls deal stages, contact timelines, and engagement data. Full bidirectional enrichment on Growth plan.

  • Email (Gmail, Outlook)

    OAuth read-access for reply cadence, open trends, and thread health signals. No email content is stored.

  • Calendar (Google, Microsoft 365)

    Tracks meeting-accept rates and cadence gaps to calculate contact engagement scores.

  • Slack (Growth plan)

    Delivers the morning nudge digest directly to a rep's DM or a shared deal room channel.

  • REST API (Growth plan)

    Write relationship scores and signal flags back to any CRM or BI tool via webhook or pull API.

Ready to see which deals are at risk right now?

Join the design-partner cohort and get Centralyse working on your live accounts within a day.